Canada imposes 25% tariffs on U.S. autos, exports slow, and fashion brands face challenges

Ian Sinclair

Ian Sinclair

EVP, Commercial Solutions

ISinclair@nls.ca

National Logistics Services
150 Courtneypark Drive West
Mississauga, Ontario

In turbulent economic times, a true logistics partner can scale up, optimize and help your fast-moving enterprise adapt and thrive. 

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Canada plans 25% tariffs on U.S. vehicles, calling recent American trade actions unjustified. Analysts warn U.S. tariffs could slow global growth and strain Canadian exporters. Domestic apparel brands face rising costs due to steep duties on Asian-made garments. As of May 2, the U.S. will revoke the de minimis exemption for most Chinese and Hong Kong goods. Meanwhile, Hudson’s Bay saw a 33% sales drop and a 50% e-commerce decline in 2024, preceding its bankruptcy filing.

Canada will impose 25% tariffs on U.S. vehicles in response to new American trade measures, which Prime Minister Mark Carney called “unjustified.” The tariffs apply to non-CUSMA-compliant vehicles and foreign content in compliant models. Revenue will support Canadian auto workers.

The Conference Board of Canada warns U.S. tariffs will slow global growth and pressure Canadian exporters. While Canada avoided the harshest penalties, weaker demand and ongoing trade tensions will still hurt key sectors. U.S. tariffs are expected to drive inflation and stall growth. Canada plans matching tariffs and urges trade diversification to manage the rising risks.

Canadian apparel brands face setbacks from steep U.S. tariffs on Asian-made garments. Though not directly targeted, many produce overseas and rely on U.S. sales, putting profits at risk. Retailers like Aritzia and Lululemon have seen stock dips, while smaller brands reconsider U.S. expansion. With supply chain shifts proving tough, many are eyeing Canada, Europe, and Australia.

Starting May 2, the U.S. will remove the de minimis exemption for most goods from China and Hong Kong, applying full duties or flat fees. The rule, which allowed packages under $800 duty-free, helped brands like Shein and Temu ship cheaply to U.S. buyers. The policy targets deceptive shipping and contraband, but complicates logistics for low-cost Asian imports.

A leaked memo shows Hudson’s Bay saw a 33% drop in total sales and a 50% plunge in e-commerce in 2024—just before its March 2025 bankruptcy. The decline stemmed from store neglect, broken logistics, poor service, leadership churn, and slashed marketing. Failed Zellers pop-ups and weak private labels worsened losses. Experts say a turnaround would need major investment and new leadership.

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NLS Logistics Team Communications
As a leading Third Party Logistics (3PL) firm, we have the strategic infrastructure, technology relationships, and insights to help Canadian and international brands reach and serve the Canadian market
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Retailers adapt to tariffs, Hudson’s Bay plans sales, and post-pandemic trends shift
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