An EY survey reveals supply chain leaders see their role as central to customer experience, while many C-suites view it as a cost center. Generative AI is enabling autonomous supply chains with advanced forecasting and real-time solutions. A Blue Yonder survey shows stricter return policies are driving shoppers to cut spending or switch retailers. Wells Fargo reports tariffs and uncertainty are reshaping strategies, though U.S. consumers remain resilient. KPMG warns Canada’s transportation sector faces higher costs and delays as U.S. tariffs take effect.
Closing the Supply Chain–C-Suite Disconnect
An EY survey shows a gap: most supply chain leaders see their function as vital to customer experience, while the C-suite views it mainly as a cost center. Bridging this requires alignment on technology, cost strategies, and resilience in shifting trade conditions. By leveraging AI, streamlining operations, and evolving manufacturing, supply chains can be positioned as engines of growth rather than expenses.
Source: SCMR
GenAI Accelerates the Shift to Autonomous Supply Chains
Generative AI (GenAI) is driving autonomous supply chains with real-time solutions, advanced forecasting, and seamless operations beyond traditional AI. Yet, while 73% of executives plan to deploy it, only 7% have fully implemented GenAI, often due to poor alignment with strategy and data readiness. Companies that integrate GenAI effectively are more likely to achieve resilience, efficiency, and low-human-touch operations in today’s disruption-heavy climate.
Source: EY
Stricter Return Rules Push Shoppers Away
A Blue Yonder survey of 6,000 consumers found that stricter return policies, like higher fees, shorter windows, and more rejections, are pushing shoppers to cut spending or switch retailers. Globally, 84% said they would abandon a favourite retailer if rules became too strict, with concerns strongest in Europe and the Middle East. Sustainability also matters, as most consumers won’t return items if they know they’ll end up in landfills.
Source: Supply Chain 247
Supply Chains Balance Tariffs, Caution, and Consumer Strength
Wells Fargo’s 2025 Supply Chain Report shows tariffs and uncertainty are reshaping strategies, but U.S. consumers remain resilient, keeping retail sales steady. Retailers are cautious, using selective inventory buys, blended pricing, and targeted promotions to offset tariff pressures in vulnerable sectors like furniture, apparel, and autos. Transportation strategies are also shifting, though low freight rates are helping businesses manage costs heading into 2026.
Source: SCMR
How U.S. Tariffs Threaten Canada’s Transportation Industry
KPMG’s survey shows U.S. tariffs are set to hit Canada’s transportation sector hard, with 77% of leaders anticipating higher costs, logistics delays, and customer losses. Companies are responding by reviewing operations, building supply chain resilience, diversifying markets, and tapping government support. Proactive steps like AI-driven logistics, contract renegotiation, and exploring interprovincial trade can help businesses stay competitive amid growing risks.
Source: KPMG
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