Global retailers expand in Canada, Pandora opens DC, and fake reviews rise

Ian Sinclair

Ian Sinclair

EVP, Commercial Solutions

ISinclair@nls.ca

National Logistics Services
150 Courtneypark Drive West
Mississauga, Ontario

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Recently in Logistics; Retail expansion into Canada remains steady but more targeted, with 20 international brands entering in 2025 and Toronto capturing the majority of new activity. Brands are also localizing operations, as seen with Pandora’s new Mississauga distribution centre aimed at reducing tariff exposure and improving fulfillment efficiency. At the same time, consumer trust continues to hinge on digital validation, with most Canadians relying on online reviews despite rising concerns around AI-generated content. Strong retail performance persists in pockets, with Groupe Dynamite reporting significant growth, while ongoing delays in tariff refunds highlight continued friction in cross-border trade processes.

Canada saw 20 international retailers enter the market in 2025, reflecting steady but more strategic expansion, with Toronto capturing 70% of new entries. Growth was concentrated in key retail hubs like Yorkdale and Bloor-Yorkville, with Vancouver as a secondary gateway and Montreal seeing limited, more localized entry. Premium, experiential, and niche retail concepts dominated, highlighting a shift toward targeted expansion and brand-driven store experiences.

Source: Retail Insider

Pandora is opening a distribution centre in Mississauga to reduce exposure to U.S. tariffs and streamline Canadian order fulfillment. Previously routed through U.S. facilities, Canadian shipments will now avoid cross-border duties and delays. The move supports faster delivery in a growing market while helping offset expected margin pressure from tariffs in 2026.

Source: BNN Bloomberg

An Omnisend study shows 82% of Canadians trust online reviews, even as fake and AI-generated content becomes more widespread. Despite this trust, about 30% of reviews are estimated to be misleading, and most consumers remain cautious, often verifying AI-driven recommendations before buying. The findings highlight a growing tension, with shoppers relying on reviews for reassurance while demanding stronger proof of authenticity from brands.

Source: Retail Insider

Groupe Dynamite reported strong Q4 results, with revenue rising to $394.2 million and profit more than doubling, driven by 30% comparable sales growth. While current cost pressures from Middle East tensions remain limited, the company warned prolonged disruptions could increase fuel and supply chain costs. The retailer plans continued expansion, including U.S. growth and U.K. openings, while optimizing its store network by closing underperforming locations.

Source: BNN Bloomberg

U.S. Customs and Border Protection said tariff refunds will only be issued after entries are liquidated, with payments taking up to 45 days once processed. The agency plans to begin accepting refund requests by April 20 through its new CAPE system, which is still under development. Initial rollout will cover most eligible entries, with expanded capabilities and full processing to follow in later phases.

Source: Supply Chain Dive

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NLS Logistics Team Communications
As a leading Third Party Logistics (3PL) firm, we have the strategic infrastructure, technology relationships, and insights to help Canadian and international brands reach and serve the Canadian market
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