Retailers adapt to tariffs, Hudson’s Bay plans sales, and post-pandemic trends shift

Ian Sinclair

Ian Sinclair

EVP, Commercial Solutions

ISinclair@nls.ca

National Logistics Services
150 Courtneypark Drive West
Mississauga, Ontario

In turbulent economic times, a true logistics partner can scale up, optimize and help your fast-moving enterprise adapt and thrive. 

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Retailers are adjusting to rising tariff costs, refining strategies based on supply chains and business models. Hudson’s Bay is selling store leases and brand assets as it faces liquidation. Five years after lockdowns, retail has reopened, but shifting consumer habits continue to reshape spending patterns. Fashion brands must now justify pricing and communicate value as shoppers become more selective. Meanwhile, global digital payments are set to surpass $33.5 trillion by 2030, fueled by mobile wallets, buy now, pay later, and account-to-account payments. In a changing landscape, businesses must balance evolving consumer expectations with financial resilience and operational efficiency.

Retailers are adjusting to rising tariff costs based on their business models and supply chains. Best Buy expects price hikes as vendors pass on costs, while off-price retailers like TJX and Ross benefit from flexible sourcing and more closeout deals. Smaller retailers with fewer supplier options may struggle the most, as price increases remain a tough strategy in today’s economy.

Hudson’s Bay is selling store leases and brand assets as it faces liquidation. Experts predict strong demand for its prime retail spaces and signature stripes, with developers eyeing leases and Canadian brands leveraging the stripes for national appeal. Other assets, including Hudson North, Gluckstein, and Zellers, may attract buyers, though Zellers’ revival remains uncertain against Walmart.

Five years after lockdowns, retail has returned to normal, but consumer habits have changed. Stores are operating, inflation has eased, but economic uncertainty and evolving shopping behaviours are still challenge retailers. Consumers expect better in-store experiences and value, regaining lost purchasing power. Retailers must adapt to these shifts to stay competitive.

As shoppers become more selective, fashion brands must justify their prices and communicate value. This challenge spans luxury to mass retail, with competition intensifying and fashion spending declining. Winning brands stand out through quality, marketing, and strong shopping experiences rather than discounts. This case study highlights how top brands build loyalty and showcase value.

Global digital payments are set to surpass $33.5 trillion by 2030, fueled by mobile wallets, buy now, pay later, and account-to-account payments. While U.S. consumers still favour cards, mobile wallet adoption is rising as businesses expand digital payment options. Cash use keeps declining, and security concerns shape digital wallet adoption. Visa leads the card market, but Capital One’s bid for Discover could shake up the industry.

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NLS Logistics Team Communications
As a leading Third Party Logistics (3PL) firm, we have the strategic infrastructure, technology relationships, and insights to help Canadian and international brands reach and serve the Canadian market
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