Shifts in Retail Supply, Tariff Strategies, and Pricing Changes at Hermès

Ian Sinclair

Ian Sinclair

EVP, Commercial Solutions

ISinclair@nls.ca

National Logistics Services
150 Courtneypark Drive West
Mississauga, Ontario

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Retailers are shifting from short-term responses to long-term strategies amid rising tariffs and trade tensions. Hermès will increase U.S. prices starting May 1 to offset new EU import duties. A Coresight webinar highlights how retailers can adapt to shifting consumer sentiment. Experts see potential in repositioning Hudson’s Bay as a curated Canadian house of brands. Meanwhile, unpredictable tariffs on China continue to strain global supply chains and increase costs.

Retailers are moving from reactive tactics to long-term strategies in response to rising tariffs and trade tensions. Key actions include supplier diversification, scenario planning, and tariff engineering to reduce costs. Digital tools and regulatory strategies like reclassification are also helping boost resilience and safeguard margins.

A recent Coresight Research webinar, explored how retailers can stay competitive amid rising tariffs and shifting consumer sentiment. Key strategies include data-driven pricing, brand storytelling, product innovation, and experiential retail. Speakers emphasized the importance of agility, customer focus, and digital tools to protect margins and boost loyalty.

Hermès will raise U.S. prices starting May 1 to offset a new 10% tariff on EU imports. The brand confirmed that the increase will span all product categories but not extend to other markets. While final tariff terms are still pending, Hermès expects U.S. customer loyalty to hold steady.

As Hudson’s Bay restructures, retail experts see potential in positioning it as a curated Canadian house of brands. Immersive zones, local designers, and tech-integrated retail spaces could revive its identity. Rebuilding trust with vendors and securing support are critical to making this bold, cultural pivot succeed.

Erratic tariffs on China are creating ripple effects far beyond U.S. borders, straining global supply chains and pushing up costs. Manufacturers remain tied to China for production, making rapid shifts both costly and impractical. Rather than isolating China, the tariffs risk stalling trade and intensifying global uncertainty.

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NLS Logistics Team Communications
As a leading Third Party Logistics (3PL) firm, we have the strategic infrastructure, technology relationships, and insights to help Canadian and international brands reach and serve the Canadian market
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